The Power of The Crowd: getting the message out on polio
Saturday, October 24th, 2009
How can we use communications to impact on the big global problems – like polio. We have the medicine to eradicate polio – it has disappeared from many countries. But ignorance, crowded modern cities, and a lack of infrastructure can make it difficult getting the message out about the cure. In this guest blog, Esha Chhabra writes about her experience in India where people, not technology, were used to beat the obstacle of ignorance.
The Power Of The Crowd by Esha Chhabra
Maybe it’s the water. Maybe it’s the sanitation. Maybe it’s the thousands of people living a crowded, urban life. Maybe it’s the indifferent politicians. Maybe it’s sheer fatigue of doing this for two decades and counting.
Maybe.
But those are just excuses. (more…)